With election season in full swing, Rock the Vote has a new OOH campaign on the street featuring NFC bus shelters in the mix with billboards, phone kiosks, wild postings, taxi tops, college shuttle buses and digital screens. The shelters use NFC technology to link static OOH advertising to Rock the Vote’s mobile initiatives.
Passersby tap or scan the Rock the Vote creative and are automatically linked to a site to register to vote. Once voter registration deadlines pass, the links will change to a message reminding people to vote.
Mikhail Damiani, CEO and co-founder of Blue Bite (the creators of the mTAG technology that made this campaign possible) said:
“NFC is a powerful tool to engage consumers in a personal way by combining out-of-home media messaging and smartphone capabilities, and the use of innovative technology is an excellent way to target Rock the Vote’s core constituency – younger voters.”
WHAT IS NFC?
NFC is an emerging technology that allows the instant transfer of information, by simply touching an NFC-enabled mobile device against an NFC transmitter. It is somewhat similar to Bluetooth technology, except it doesn’t require the many steps necessary for pairing devices. The effortlessness of NFC removes a major barrier in mobile marketing.
MAKING OOH INTERACTIVE
One of the most exciting benefits of NFC is the ability to increase consumer engagement with OOH media campaigns by adding an easily accessible interactive mobile component.
With the addition of NFC technology, OOH advertisements can do all of this and more:
- Deliver trailers
- Connect to Facebook or other social media sites
- Allow consumers to check in to locations
- Link to consumer reviews and photos
- Promote coupon sharing
- Distribute mobile games
- Sell products, tickets etc.
For more info on the Rock the Vote campaign, check out the full article here.